Case Study – Donna Franca Tours

Donna Franca’s original website had fine written content – but the look and feel did not project the glory of Italy and the tours offered by the company. The site was visually and structurally irregular. Inconsistent structural guidelines and overload of mixed technologies had led to information being difficult to find, which decreases the usefulness of the website.

The aim was to create a world-class website with a fresh, clean design, coupled with well-organized communication elements – allowing Donna Franca Tours to actively create a positive image of the company and its services. The new design not only creates a modern web look. It also expresses the high quality of the company’s offerings and the beauty of Italy.

We completely redesigned the site, with expansive and extensive photography, which completely changed what the site conveyed to visitors. We used adaptive design, so the site appears beautifully on every device. We implemented Drupal Content Management System, so Donna Franca can make updates easily, in-house.
Donna Franca is not only happy with the new site. They are thrilled with the increase in business that clicked in almost immediately upon launch of the new site.



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